Improve Your Web Site’s Visibility Using Structured Data Formats

Microformats, Microdata, RDFs and so-called Schemas are sets of standards used to mark up particular data in a body of HTML code. For example, one can highlight their company’s name, address, phone number, etc. on their web site using special tags. Such data is often referred to as structured, and has become widely used by webmasters with the development of the semantic Web.

‘What does it have to do with SEO?’ one may ask. Thing is, structuring information on your site makes it easier for the search engines to recognize it. As the result, your site may rank higher in Google and other search engines. At the same time, semantically marked-up data looks more appealing in the SERPs (think of rich snippets), which leads to higher click-through rates and better conversions.

Nowadays, one sees structured data all over the search results. Pretty much everything that’s not a title or a description is semantically marked-up information: a business’s address, phone number and hours of operation, product ratings and reviews, etc.
The difference between Microformats/Microdata/RDFa and Schema.org

There are several sets of standards one can use to mark up information semantically. Semantic structuring is built up on top of existing HTML standards. Among the formats available today are Microformats/Microdata/RDFa, Schema.org, and others.
They differ in syntax and a number of other characteristics, but their purpose is essentially the same.http://www.searchengineoptimizationjournal.com/structured-data-formats/

Before Disavowing Links

  Earlier this month, Christmas came early for many in the SEO industry. Google launched its wildly anticipated disavow links tool bringing with it a way for you to remove some of those shady things you your former SEO company have done.

The biggest problem with disavowing your links is that at first glance, it looks like the easy way out. Instead of taking the effort to remove your unnatural inbound links by hand, there will be people who assume this tool will do it for them. That couldn’t be further from the truth. Matt Cutts warned about using the disavow links tool with caution, and if it were me, I take any warning from him to the heart.

So before you go and throw up the Hail Mary, think carefully if you really should deny your link building past to get to your ranking future.

You May Be Shooting Yourself
People who were penalized by Penguin will be the biggest users of the disavow links tool, but because it’s so user-friendly, people may be too quick to jump on the disavowing bandwagon.

If you haven’t actually been penalized and you start disavowing your links, you’re essentially outing yourself to Google that you manipulated the system. Make sure that you equivocally know you were penalized and it’s not just some random fluctuation in rankings, a sitemap or indexing problem, or an accidentally no-indexed page....click here to read morehttp://searchengineland.com/6-things-to-think-about-before-disavowing-links-137807

Calculate PPC ROI

Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and calling it a day.

This might be sufficient if you’re collecting leads and not selling goods. You’ll probably end up with more leads in the end. But even if you’re just using PPC for lead generation, you should still calculate the return on your advertising investment.

So what are the different ways to calculate PPC ROI?
Ask SeoCompany21 : http://www.seocompany21.com/pay-per-click-marketing/