Earlier this month, Christmas came early for many in the SEO industry. Google launched its wildly anticipated disavow links tool bringing with it a way for you to remove some of those shady things you your former SEO company have done.
The biggest problem with disavowing your links is that at first glance, it looks like the easy way out. Instead of taking the effort to remove your unnatural inbound links by hand, there will be people who assume this tool will do it for them. That couldn’t be further from the truth. Matt Cutts warned about using the disavow links tool with caution, and if it were me, I take any warning from him to the heart.
So before you go and throw up the Hail Mary, think carefully if you really should deny your link building past to get to your ranking future.
You May Be Shooting Yourself
People who were penalized by Penguin will be the biggest users of the disavow links tool, but because it’s so user-friendly, people may be too quick to jump on the disavowing bandwagon.
If you haven’t actually been penalized and you start disavowing your links, you’re essentially outing yourself to Google that you manipulated the system. Make sure that you equivocally know you were penalized and it’s not just some random fluctuation in rankings, a sitemap or indexing problem, or an accidentally no-indexed page....click here to read morehttp://searchengineland.com/6-things-to-think-about-before-disavowing-links-137807