Everybody has probably already
realized that there is almost no data that we cannot get. We can get data about
our website by using free tools, but we also spend tons of money on paid tools
to get even more. Analyzing the competition is just as easy, competitive
intelligence tools are everywhere, we often use Compete or Hitwise. Opens Site
Explorer is great for getting more data about our and competitors backlink
profile. No matter what information we are trying to get, we can, by spending
fortunes or no money. My favorite part is that almost every tool has one common
feature and that is the "Export" button. This is the most powerful
feature of all these tools because by exporting the data into Excel and we can
sort it, filter it and model it in any way we want. Most of us use Excel on the
regular basis, we are familiar with the basic functions but Excel can do way
more than that. In the following article I will try to present the most common
statistical techniques and the best part it is that we don't have to memorize
complicated statistical equations, it's everything built into Excel!
Statistics is all about
collecting, analyzing and interpreting data. It comes very handy when decision
making faces uncertainty. By using statistics, we can overcome these situations
and generate actionable analysis.
Statistics is divided into two major branches, descriptive
and
inferential.
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